Aligné Studio
Client
Aligné Studio
From brand identity to native mobile apps — a full-service launch for London's first infrared light therapy Pilates studio.
The Journey
Phase 1
Brand Identity & Launch Campaigns
We built the Aligné brand from the ground up — a clean, elegant identity that reflects the studio's premium positioning in central London. Beyond the logo, we designed the full suite of brand applications and ran pre-launch awareness campaigns across social media and email to build a waitlist before the doors even opened.
- Logo design with geometric construction, light and dark variations
- Complete colour palette, typography system, and brand guidelines
- Physical applications — storefront signage, business cards, branded tote bags
- Social media templates and ad creatives for Instagram and Facebook
- Email campaign templates for launch announcements and ongoing marketing
- Pre-launch awareness campaigns that built a member waitlist before opening
Phase 2
The Website
We built a custom website that brings together everything Aligné offers — reformer, tower, mat, and infrared mat Pilates classes, a full recovery treatment room with massage, breathwork, reiki, and energy healing, private sessions, packages, memberships, corporate wellness, and retreats. Clients browse, book, and manage everything in one place.
- Real-time timetable with live availability across all four Pilates disciplines
- Recovery treatment booking — massage, breathwork, reiki, energy healing, and more
- Full account dashboard — bookings, memberships, credits, payment methods
- Packages and pricing pages with intro offers, class packs, and monthly memberships
- Dark and light mode with smooth transitions
Phase 3
Mobile App
We put Aligné in their clients' pockets — a native app for iPhone and Android that makes booking a reformer class or a recovery treatment as easy as ordering a coffee.
- Native iOS and Android apps via Capacitor
- Book classes and recovery treatments on the go
- In-app payment method and membership management
- Push-ready architecture for future notifications
Phase 4
SEO & Ongoing Marketing
We made sure people searching for Pilates, infrared therapy, and wellness in central London find Aligné first. Structured data, optimised content, and strong Core Web Vitals from day one — paired with ongoing social media and email campaigns to keep the studio growing.
- SEO-optimised pages with structured data and sitemap
- Strong Core Web Vitals scores across all devices
- Organic search visibility for competitive London Pilates terms
- Ongoing social media content and email marketing campaigns
Coming Soon
Custom Booking System
Next up: their very own booking engine, removing the last dependency on third-party tools. Full control over class scheduling, recovery appointments, and payments — end to end.
- Complete independence from third-party booking platforms
- Custom booking flows for classes, treatments, private sessions, and retreats
- Full payment processing ownership
Results
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Platforms launched
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Pilates disciplines
Launched a complete brand identity from logo to physical signage, merchandise, and social media presence — ready for day one
Pre-launch awareness campaigns built a member waitlist before the studio doors opened
Replaced five separate tools with a single platform — class bookings, recovery appointments, memberships, payments, and accounts
Native iOS and Android apps put booking in clients' pockets — no browser needed
Real-time timetable spanning reformer, tower, mat, and infrared mat classes with live availability
SEO-optimised pages with structured data drove organic visibility for competitive London Pilates search terms from launch
Screenshots
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