- Index:
- 01
- Industry:
- Pilates & Wellness
- Year:
- 2025
- Duration:
- Ongoing
- Status:
- Ongoing
Aligné Studio
From brand identity to native mobile apps, a full-service launch for London's first infrared light therapy Pilates studio.
Aligné Studio was launching a first-of-its-kind concept, a boutique Pilates and wellness space combining reformer, tower, mat, and infrared light therapy classes with a full recovery treatment room offering massage, breathwork, reiki, energy healing, and more. As a brand-new studio at 59 Great Portland Street in London's Regent Square, they needed everything from scratch: a brand identity that communicated premium positioning, a pre-launch awareness campaign to build a member base before doors opened, and a digital platform capable of handling class bookings, recovery appointments, membership packages, private sessions, corporate wellness, and retreat bookings, all in one place.
We delivered the full journey from concept to launch and beyond. Starting with brand identity, logo, colour palette, typography, and brand guidelines, we rolled out signage, business cards, tote bags, social media templates, and ad creatives. Pre-launch awareness campaigns across social media and email built anticipation before the studio opened. The custom Next.js website integrates with the Momence API via OAuth2 for real-time class scheduling across all four Pilates disciplines (reformer, tower, mat, and infrared mat), recovery treatment bookings, membership management, and credit-based payments. Native iOS and Android apps via Capacitor put booking in clients' pockets. Ongoing email campaigns, social media content, and SEO keep the studio visible and growing.
Brand Identity & Launch Campaigns
We built the Aligné brand from the ground up, a clean, elegant identity that reflects the studio's premium positioning in central London. Beyond the logo, we designed the full suite of brand applications and ran pre-launch awareness campaigns across social media and email to build a waitlist before the doors even opened.
- →Logo design with geometric construction, light and dark variations
- →Complete colour palette, typography system, and brand guidelines
- →Physical applications, storefront signage, business cards, branded tote bags
- →Social media templates and ad creatives for Instagram and Facebook
- →Email campaign templates for launch announcements and ongoing marketing
- →Pre-launch awareness campaigns that built a member waitlist before opening
The Website
We built a custom website that brings together everything Aligné offers, reformer, tower, mat, and infrared mat Pilates classes, a full recovery treatment room with massage, breathwork, reiki, and energy healing, private sessions, packages, memberships, corporate wellness, and retreats. Clients browse, book, and manage everything in one place.
- →Real-time timetable with live availability across all four Pilates disciplines
- →Recovery treatment booking, massage, breathwork, reiki, energy healing, and more
- →Full account dashboard, bookings, memberships, credits, payment methods
- →Packages and pricing pages with intro offers, class packs, and monthly memberships
- →Dark and light mode with smooth transitions
Mobile App
We put Aligné in their clients' pockets, a native app for iPhone and Android that makes booking a reformer class or a recovery treatment as easy as ordering a coffee.
- →Native iOS and Android apps via Capacitor
- →Book classes and recovery treatments on the go
- →In-app payment method and membership management
- →Push-ready architecture for future notifications
SEO & Ongoing Marketing
We made sure people searching for Pilates, infrared therapy, and wellness in central London find Aligné first. Structured data, optimised content, and strong Core Web Vitals from day one, paired with ongoing social media and email campaigns to keep the studio growing.
- →SEO-optimised pages with structured data and sitemap
- →Strong Core Web Vitals scores across all devices
- →Organic search visibility for competitive London Pilates terms
- →Ongoing social media content and email marketing campaigns
Custom Booking System
Next up: their very own booking engine, removing the last dependency on third-party tools. Full control over class scheduling, recovery appointments, and payments, end to end.
- →Complete independence from third-party booking platforms
- →Custom booking flows for classes, treatments, private sessions, and retreats
- →Full payment processing ownership
- 01Launched a complete brand identity from logo to physical signage, merchandise, and social media presence, ready for day one
- 02Pre-launch awareness campaigns built a member waitlist before the studio doors opened
- 03Replaced five separate tools with a single platform, class bookings, recovery appointments, memberships, payments, and accounts
- 04Native iOS and Android apps put booking in clients' pockets, no browser needed
- 05Real-time timetable spanning reformer, tower, mat, and infrared mat classes with live availability
- 06SEO-optimised pages with structured data drove organic visibility for competitive London Pilates search terms from launch
- Framework
- Next.js 15 with React 19, SSR + React Server Components
- Deployment
- Vercel edge network with automatic CI/CD
- Mobile
- Capacitor for iOS/Android hybrid native apps
- Authentication
- Momence OAuth2 with refresh token rotation + mobile deep-linking
- State Management
- Zustand with localStorage persistence
- Styling
- Tailwind CSS 3.4 with CSS custom properties for theming
- Momence API
- v1 and v2, classes, recovery appointments, memberships, payments, waitlist, webhooks
- Payment Methods
- In-app card management via Momence hosted iframe bridge
- Email Marketing
- Campaign templates and transactional email delivery
- Monitoring
- Sentry for error tracking and performance monitoring
- Page Load
- Sub-1 second with multi-level caching and stale-while-revalidate
- Resilience
- Circuit breakers and retry logic for third-party API stability
- Payments
- Idempotency safeguards, zero duplicate charges, even during outages
- Build
- Static generation with ISR for optimal performance
- →TypeScript strict mode throughout
- →CSP security headers in production
- →Mobile-first responsive design
- →Accessibility (a11y) compliant markup
- →Structured data (JSON-LD) for SEO
- →70% test coverage
- Next.js 15
- TypeScript
- React 19
- Tailwind CSS
- Zustand
- Capacitor
- Momence API
- Sentry
- Vercel
Guppi Bola
A greenfield Next.js rebuild that replaced a five-year-old WordPress site, built around a locked brand palette, a typed illustration pipeline, and a WCAG 2.2 AA accessibility bar written into the code rather than the style guide.
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Glasgow GFX Print Studio
- Visit
- The Pentagon Business Centre
Unit 204b, 36–38 Washington Street
Glasgow G3 8AZ - Call
- 0141 345 5841
- Hours
- Mon–Fri 9:00–18:00
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Sun closed - Service area
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